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Keep life
healthy & fun!

Our mission: Challenge and inspire you, and be your friend on your most important adventure - your life!

Since January 2019, Upotential has united people from all corners of the world.

Here is where you meet the innovators, the explorers, the adventurous, the curious, the ambitious, the fighters, the dreamers, the passionate, the nerds, the outsiders and the go-getters!

Upotential is a mental fitness training club for people wanting to improve performance and mental wellbeing!

Ourfoundation

Upotential’s foundation is built on the values of sport. We believe that sport is the ultimate form of play and top athletes inspire us with their outstanding performances.

But it’s not about the wins. It’s about what’s behind those wins, everything we don’t see; the attitude, the tenacity, the everyday effort, the capacity to bounce back from losses and learn from them. It’s about staying committed and optimistic – loss after loss, after loss...

It’s about going all in, chasing your dream, and having the courage to put your heart out there. It’s about going for your goal one step at a time, and trusting the process.

Our Story

Upotential was founded in Sweden by Marianne 'Maja' Marescotti, a former elite tennis player, and Catrin Eriksson, an Ironman finisher.

Maja and Catrin felt that something was off in the discussions around mental health. Instead of focusing on what can be done proactively to avoid mental health problems, too much focus had been put on reactive treatment.

Why wasn't there an inspiring place for people who want to proactively train their mental skills to improve performance and mental well-being?!

United by a clear vision to contribute to a healthier and more fun world to live in, the founders felt it was time to create a new solution and make mental fitness training available, affordable, and inspiring.

The main idea behind the gym for mental fitness was to create a typical kind of gym, but instead of training your body, you would train your mental skills and work on everything it means to be human, such as discovering yourself, finding your passion points, going for your goals, and learning how to connect to yourself and others!

The next addition to the team was Camilo Sáenz-Moncaelano, an expert with a PhD in Sport & Performance Psychology. Together this trio has created a concept of science-based mental workouts designed to fit anyone who wants to develop and improve performance and mental well-being.

Building a solution for everyday growth

We strive to challenge perspectives and inspire individuals to embrace mental fitness as a natural part of their daily lives, empowering them to tackle any challenges and grasp opportunities that come their way. Our approach is centered around providing a trustworthy solution that is social, accessible, and affordable for everyone.

Social

We believe that the best way to grow is together with others. This is a club where people proactively train their mental fitness with new and old friends to prepare for challenges and opportunities.

Accessible

Access proven tools and methods from Sport & Performance Psychology and Coaching, and certified Performance Trainers. Choose workouts from our live schedule or train when you want using our On Demand workouts – always available.

Affordable

Mental fitness training should be available to all, not just a privileged few. We always find solutions for anyone committed to working on their everyday growth.

Upotential Logo

Embracing initiative & inspiring greatness

This is us

Our vibrant workplace is a testament to the value we place on each team member’s uniqueness and curiosity.

We are a team guided by our powerful vision. Our people reflect the diverse communities we are a part of, and our culture celebrates individuals who are curious, who bring initiative, and who are ready to give it all! Our mindset is that we are on an exciting, inspiring, and challenging journey, never quite knowing where the next destination will be, but always guided by a clear direction. We learn as we go – always striving to improve.

Our mission is to shape a future where possibilities are boundless and where we help people thrive and reach their full potential.

OurValues

By humans, for humans

We believe that we are all part of the same team – humanity. To us that means keeping a broad, culturally, and environmentally inclusive worldview that accepts the fundamental interconnectedness of all things.

We believe that humans have the right to develop and become the best version of themselves, and through knowledge, skills, and values we can all make a positive difference!

Exploring possibilities

We are passionately curious about exploring ourselves, as well as the people and the world around us.

We explore to kill biases and avoid assumptions about people. We explore to stay open and learn more! We take risks, we enter new territory, and we embrace uncertainty.

We try things, we learn, we try again… we explore possibilities!

Sticking together

We embrace the power of human connection! As ultra-social beings, we flourish when we come together.

Our mission goes beyond enhancing your mental skills, we strive to be an enabler to new meaningful connections between people from around the world, and ultimately empower human friendships.

We’re in it together!

What's it like to work at Upotential?

We have a big mission. And it takes inspired, brave, and action-oriented people with a growth mindset to help us achieve our ambitious goals.

Our people are empowered and expected to go above and beyond to reach their best self – and support each other – as we build the lives of mental athletes everywhere.

Join us and become part of
An Army for Mental Fitness

Show that you have a purpose by joining the movement supporting one of the biggest challenges of our time. Join an army of people uniting to change the world for the better.